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The New Nature of Business
The Path to Prosperity and Sustainability
André and his co-author Peter Vanham describe how companies should change their ways to have continued success in the future, and why their current standard modus operandi is not working for society or the planet.
They present a template for creating “sustainable prosperity” and offer case studies of companies that thrived by embracing change.
“History echoes through time,
and the lessons of pre-collapse empires resonate in our present.”
A.H.
Paul Polman
Business leader and co-author
“Net Positive”
I challenge any executive to read this book and return to their desk, unchanged. André makes a highly persuasive case for building companies which strive to make the world better and thrive as a result. Honest, hopeful, and human, [this book] will leave you thrilled at the possibilities offered by a new way of doing business.
Ngaire Woods
Dean of the Blavatnik School of Government, University of Oxford
This is an inspiring must-read. André takes us from his childhood in the wilds of Camargue, to the boardroom of his family company where he is confronted with what to do about past wrongs - environmental damage and corruption. It is a tale of the way moments of reckoning help humans build courage to do the right thing, and the kind of vision that can illuminate it.
Francisco Veloso
Dean, INSEAD
A remarkable read, this book shares the inspiring journey of a family and a business that has fully embraced the critical importance of sustainability. With clarity, passion, and several compelling examples, it offers a powerful blueprint for any leader aiming to understand how to harmonize business success with sustainable, inclusive prosperity.
