Buy the book WORLDWIDE or SWITZERLAND
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A New Nature of Business
For too long, our system has prioritized short-term profits over other crucial aspects that make a society prosper, such as environmental, human, and social capital. André Hoffmann’s vision for capitalism is one where business contributes to all these capitals, and where it helps build a sustainable, inclusive prosperity.
This “new nature of business” is made up of three foundations:
Become Nature Positive
Business cannot work against nature. Unsustainable and harmful extraction and pollution should be the exception for business activity, not the rule as they are today. That is not (only) a matter of morality or beliefs but also one of natural logic. Just like a tree cannot grow or even survive without deep roots in a healthy soil, so the business world cannot thrive if it undercuts its own roots and pollutes the soil it is built in.
Lead and let Lead
The final aspect of the new nature of business is to lead and let lead. It is about the recognition that to create a new economic system, and a new social contract to go along with it, many leaders need to step up, in all layers of society. Business leaders should set an example in their domain, and inspire more leaders in their companies to emerge, and let others, across society, take the lead in leading democracies and communities.
Build with Intent, and Measure your Impact
What gets measured gets managed. But up to the present day, we have mainly measured financial metrics in business. Business leaders today should and can reset this system error. They should build their company with intent. That effort should start with rethinking their purpose, and end with measuring environmental, social, and human impacts and dependencies, too, to account for all four capitals – financial, social, human, and environmental.
Upcoming events
Upcoming events
Wed, Dec 04UNCCD COP16Dec 04, 2024, 9:30 AM – 11:00 AM GMT+3UNCCD COP16, 8161 Riyadh, Saudi ArabiaDec 04, 2024, 9:30 AM – 11:00 AM GMT+3UNCCD COP16, 8161 Riyadh, Saudi ArabiaIn this session, André Hoffmann will be joined by Barend van Bergen, Chief Sustainability Officer, Roche Holding AG, Switzerland. They will lay out a vision where business adopts a "nature agenda" and pursues sustainable, inclusive prosperity.
Wed, Dec 04UNCCD COP16Dec 04, 2024, 1:00 PM – 3:00 PM GMT+3UNCCD COP16, 8161 Riyadh, Saudi ArabiaDec 04, 2024, 1:00 PM – 3:00 PM GMT+3UNCCD COP16, 8161 Riyadh, Saudi ArabiaThis session convenes top-level decision-makers from business, government and civil society to discuss concrete actions for restoring land, preserving ecosystems and improving resilienceto drought and environmental stresses. Opening remarks by André Hoffmann.
Wed, Dec 04UNCCD COP16Dec 04, 2024, 4:05 PM – 5:20 PM GMT+3UNCCD COP16, 8161 Riyadh, Saudi ArabiaDec 04, 2024, 4:05 PM – 5:20 PM GMT+3UNCCD COP16, 8161 Riyadh, Saudi ArabiaThis segment aims to catalyze a new wave of youth-led initiatives in land restoration, bringing together 50 young ecopreneurs and corporations pioneering innovative solutions from around the world who are leading efforts in land restoration and combating desertification.
Tue, Dec 10Building BridgesDec 10, 2024, 5:30 PM – 6:30 PM GMT+1Building Bridges, Rue de Varembé 17, 1211 Genève, SwitzerlandDec 10, 2024, 5:30 PM – 6:30 PM GMT+1Building Bridges, Rue de Varembé 17, 1211 Genève, SwitzerlandHow can companies set goals that go beyond financial profits? How can organisations create prosperity through purpose? What type of leadership do we need to get there? This event will delve into these challenges and opportunities.
Upcoming events
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